Masters scout for clubs

Research by PwC shows that market leaders in the sports industry see a sharp change in the consumer behavior of the generation between 16 and 25 years old. In fact, they are consuming sports differently than previous generations did. 

And the same goes for soccer.

What is happening among young people?

The stadium is giving way to the smartphone. Anyone with a laptop can be a laptop trainer because of the mountains of data out there. This new generation watches the game with one eye, the other is focused on the phone.

On that phone, the investment app is often open, something that is becoming more popular among this age group. That goes for investing in stocks, as well as crypto. 

Indeed, investing in crypto/NFTs and soccer as a duo is more popular than ever. Also, the gaming industry continues to grow year after year.

So these young people are consciously concerned with money, investments, data, statistics, soccer and gaming. They want to step into the shoes of players and coaches, with the ball at their digital feet and analysis on the screen. Literally and figuratively having a stake in their way of experiencing soccer.

What does this mean for the soccer world?

With the different way of consuming soccer, the youngest soccer viewers are losing the connection with traditional soccer. Most importantly, young soccer fans' involvement toward the club is declining. On the contrary, the need for soccer-related content is increasing.

Therefore, this generation of soccer consumers needs something new. Something interactive, innovative and challenging. Something that keeps soccer interesting.


With Masterscout, soccer fans scout, discuss and invest in, and about, talented soccer players. They do this in an app, where they find plenty of data analysis to discover talent, and buy shares of these talents for the lowest price. Whoever has the sharpest eye gets the highest return. In the app, the "scouts" talk among themselves in our community about the development of players and get input from real scouts and former footballers to come to a good picture of the players.

Focus on talent

Ask a fan what his or her favorite club should invest in, and 9 out of 10 fans will indicate that the priority should be to get the youth training talent ready for the first team. Whereas most initiatives focus on the clubs' big stars, with Masterscout we shift the focus to the club's young talents on the verge of breaking through for that very reason. This gives the club a chance to generate much more attention around those players and thus connect fans more broadly to the club.